Statistics reveal several interesting things about internet traffic. For starters the statistics indicate that traffic to most web sites originates from search engines. This implies that a significant number of your visitors are typically going to look for you via one of the top 10 search engines.

Statistics also indicate that the number one ranked site will generate 5 times more traffic than the number 5 ranked site for a given keyword. If your site is listed beyond the first 20, then the chances of getting many hits to your site are slim.

Every search engine and directory ranks your site using different criteria. Most of them will not tell us what the criteria is that ranks one site above another. Many engines will black ball your site if they think you are attempting to spam or spoof. This could be as simple as including your keywords too many times. Unfortunately many sites abused the system in the past, so we are all paying the price.

Just as soon as you think you have a search engine figured out, they up and change all the rules on us. Needless to say, search engine marketing has become a full time business for many companies. At Byte Size Concepts we have already done most of the research, and know how to help you get the rankings you need..

So how do you get ranked high with the search engines? Actually there are many things that you can do.

• Meta Tags - One of the most obvious and easiest to do, is to include good META tags within all your pages. These are special pieces of information designed to help the search engines identify the type of information contained on particular page of your site. These tags include keywords, a description of the page, information for the robots or spiders, etc.
• Title - Most search engines will look at and evaluate the title given to each of your pages. It is often recommended that your title include one or more of your keywords.
• Doorway Pages - These are special pages designed specifically to target a particular search engine and a particular keyword. These pages attempt to provide just the right mix of keywords and content such that a given search engine will rank this page higher than a competing page.
• Statistical Reports - It is important to constantly monitor your rankings with the search engines and constantly adjust the design and verbiage of your pages to maintain or improve your rankings. We can offer several reporting tools to help you monitor and analyze your pages.
• Submittal Services - We can offer a submittal service to automate the submission of your pages to hundreds or even thousands of the existing search engines and directories. This can be important as some search engines will periodically drop your site from their listings.
• Pay for Click - Many of the search engines now provide a way to buy your way to the top of the rankings. This means that you can bid "x" amount of dollars that you are willing to pay per click for a particular ranking. For example: Say to be ranked #3 for the keyword "web design", it costs $.08/click. If 100 visitors search for "web design" and click on your link, then it just cost you $8.00 to generate 100 qualified leads to your site. Several of the first to offer this service were GoTo.com, RocketLinks.com and BrainFox.com.
• Many more .....

Click here for more information on search engines.