More
Marketing Info
Effective marketing
campaigns can take many different forms, and can require a great
deal of time, research, and creative materials.
Although we
are talking about the Internet and web sites, statistics are showing
that traditional marketing media's can be as effective if not more
so, as Internet marketing depending upon your products and/or services.
Remember, marketing
is not a one time effort, you must continuously research, analyze,
adjust, and promote again and again to effectively market.
Below are several
ideas for marketing of your web site:
Internet
Marketing
- Banner
Ads - Purchase advertising space on selected sites that generate
traffic relevant to your products and/or services. You can also
look into banner exchange services
- Search
Engines
- Although getting ranked with the search engines has become difficult,
there are still many things we can do here, and this is still
one of the best ways to generate traffic to your site.
- Awards
and recognition
- Many associations and sites give awards and recognition to selected
sites for design, content, association, etc. This can give you
credibility, exposure, and aid in your rankings with the search
engines as more sites are linked to yours.
- Affiliate programs
- There are many ways to create an affiliate program, which once
again creates exposure and traffic to your site.
- Online
Newsletters - A simple newsletter can easily be made available
and sent to selected users, giving you exposure, traffic, and
credibility, as your readers will view you as a resident expert.
- Emails
- Through the use of mailing lists or by creating your own client
list, you can easily send your clients emails advertising, new
products, events, reminders, etc.
- Meta
Tags, Doorway pages, Statistical Reports,
etc. - See Search Engine Marketing.
Traditional
Marketing
Be sure to
promote your web site address on everything you do, business cards,
memos, emails, letterhead, etc. Not just a small blip down in the
corner, but rather make it bold such that it stands out.
- Printed
materials - Brochures, flyers, postcards, business cards,
letterhead, etc.
- Newspapers
- Bill
Boards
- Look closely at the bill boards on the streets today. How many
of them have references to the advertiser's web site?
- TV and
Radio commercials
- Promotional
products
- Put your name and web address on most anything; Pens, Caps,
T-shirts, Coffee mugs, calendars, etc.
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